UTM Builder

Build, tag and shorten campaign URLs. Redirects only — no click tracking.

Admin access

1. Campaign setup

Base URL *

utm_source * (select one or more — one link is built per source)

utm_medium * (includes pr and event for press coverage / in-person activations)

Objective *

ICP category *

Audience / subcategory * (granular — becomes utm_campaign's audience value)

Geo *

Time *

utm_campaign (auto-built)

select objective, audience, geo, and time

Content format (optional)

Message / variant (optional, snake_case)

utm_content (auto-built from format + variant)

select a format and/or type a variant

utm_term (optional, snake_case — audience/keyword)

Full tagged URL

Fill in a base URL above

Code prefix (optional)

Campaign name / Label *

Created by * (remembered on this device)

Leave the code blank and each link gets a random shgd.io code — one per selected source.